Some of you are probably wondering why blogging is so important, what the “blogosphere” is, and how blogs will get you leads or make you money. Let’s start with the basics: blogging is the ability to syndicate your content and company/industry news about what you do and what separates you from your competitors (aka your unique selling proposition). Traffic is the real goal here. Blogging causes search engines to rank you higher because you’re providing relevant information. If you do this on a regular basis, it will increase traffic as much as 200%. Tying the article to long tail keywords like “How to find a business credit line” also helps.
Blogging is great for syndicating informative content and providing news and updates
Blogging increases traffic
Increasing traffic ultimately increases your chances of making money!
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